Bringing a wealth of experience and track record in effectively managing stakeholders and leading functional teams through both zero-to-one and scale-up phases of business. Previously at RBI for +10 years, most recently as VP General Manager for Burger King APAC. Launched and operated Popeyes China as CEO.

​

Substantial expertise as the leader in digital marketing and technology with companies such as Johnson & Johnson, Coca Cola, McDonalds and Burger King China. Firm grasp of the optimal system architecture for fostering the expansion of consumer and retail concepts in China. A passionate advocate for data-driven marketing and AI technologies.

Consumer and retail industry leader and veteran with +20 years experience, covered the expansion of several international brands in Australia, APAC and China serving both as management as well as senior advisor of private equity firms in acquisitions in the industry. 

​

​

Dynamic and hands-on human resource leader with experience both inrecruiting as well as talent management. Experience at Apple laid the foundation of the customer experience store profile. Recruited the team and prepared all HR processes for MYbarre fitness launch in China.

​